A few weeks ago, we announced the new product launch on our site of San Lori. It is so inspiring to see such a well put together and imaginative array of papers! It made me wonder about the happenings behind thier work.
Where did the name SanLori come from? When Sandra and I first decided to form a business together, we were making lists of all sorts of names and phrases. With every name we suggested, there seemed to be something else associated with it, (some not so nice). Sandra and her husband Jon, (Our company president), came up with combining both our names- Sandra and Lorraine to form the company name SanLori.
SanLori Invitations are very distinct and cohesive, What three things define your design philosophy? I would say that we started out with a strong dose of whimsey and it has never left us. Whimsey looks at life with a playful and fanciful eye and I feel that come across in our product . We also are big on color. We love it and we use it. A bright, color rich palette is part of our signature look. Our final defining quality is incorporating trends into our products, but making them our own. It's fun to put a different twist on a popular style. What’s your favorite design and why? We have an invitation that we have had since our very first release that we call Picasso ( A-2P). It has a birthday cake with a quote credited to the famous artist that states, " It takes a long time to become young." It's a great quote that I have come to understand more and more each year! This specific design connected with a lot of people and helped us to launch our line.Is there a lot of inner-office critique that goes on before a design reaches finalization? Are strong opinions welcome? Great question. The designs definitely make the rounds. I think everyone in the office likes to make comments, give suggestions, etc. Sometimes it helps and sometimes it makes everything more confusing. There have been some designs that we really thought would fly and were only marginal sellers. There have also been those designs that we were pleasantly surprised with their performance and didn't initially recognize their potential. Do you use any of your products in your own day to day life? Absolutely! We have celebrated birthdays, commemorated anniversaries and announced births all with SanLori stock. It's been a lot of fun to have such a great resource close at hand. We joke here that a “passion for paper” as something you are born with, When did you become passionate about invitations? Sandra was in the advertising world before we started our business and she began creating unique pieces for friends and family. She gave a party for a friend that was leaving town and designed these really fun and stylish invitations. That's when the lightbulb went off in her head that she really enjoyed creating specialty pieces like that. I was a quick convert. My love for invitations, announcements and all paper products has increased exponentially. The business of producing product that will be used for the happiest of occasions is a privilege that we are very thankful for.
Do you have any other passions when you are unplugged from the computer? Both of us love to travel. It's our "soul food."
My thanks to Sandra and Lorraine for their behind the scenes look into San Lori. We are thrilled to be offering thier newest line at Invitation Consultants!
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